EO Member, Anju Rupal’s beautiful presentation at Tedx event of 6 November 2015:
Aesthetic Activism in the Business of Beauty
In today’s hyper connected world, it can be devastating to witness the stark contrast of two vastly different realities; compare a consumer-driven beauty industry that feeds on a throw-away culture, to the underprivileged slums of India where open defecation takes place and dignity or common sense are seemingly absent. Incongruous it may seem, but for one woman – Anju Rupal, the coming together of these two realities posed an opportunity to bring about meaningful change. She set up Ergo Abhati Suisse, an ethical B Corporation, to tackle sanitation and gender inequality issues in India by crafting naturally derived beauty products based on time-honored Indian wisdom.
This is the story of how ancient knowledge and its wisdom can be applied through innovative, ethical business practices into life-changing empowerment for generations to come. Through the audacity of re-imagination this shift is happening.